{"id":16548,"date":"2024-09-10T13:00:52","date_gmt":"2024-09-10T11:00:52","guid":{"rendered":"https:\/\/www.dood.com\/blog\/omnicanalite-un-levier-incontournable-pour-la-croissance-des-restaurateurs\/"},"modified":"2026-05-21T00:28:58","modified_gmt":"2026-05-20T22:28:58","slug":"omnichannel-a-critical-growth-lever-for-restaurant-operators","status":"publish","type":"post","link":"https:\/\/www.dood.com\/en\/blog\/omnichannel-a-critical-growth-lever-for-restaurant-operators\/","title":{"rendered":"Omnichannel: A Critical Growth Lever for Restaurant Operators \u2013 Watch the FHT 2024 Conference Replay!"},"content":{"rendered":"<h2 class=\"has-text-align-left wp-block-post-title\">Omnichannel: A Critical Growth Lever for Restaurant Operators \u2013 Watch the FHT 2024 Conference Replay!<\/h2>\n<p class=\"wp-block-paragraph\">In a world where consumer behaviors constantly evolve and competition is fierce, restaurateurs must continuously innovate to stay competitive. Omnichannel is emerging as an essential strategy to meet customer expectations and drive growth for restaurant businesses. Discover in this article how this revolutionary approach can transform your business.  <\/p>\n\n<h2 class=\"wp-block-heading has-large-font-size\">What is Omnichannel?<\/h2>\n\n<p class=\"wp-block-paragraph\">Beyond mere online presence, omnichannel encompasses the ability to interact with customers through various channels such as online reservation platforms, social networks, and home delivery. Being omnichannel means being present at every stage of the customer journey, regardless of the channel used. <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<blockquote class=\"wp-block-quote has-medium-font-size is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-radius:0px\">\n<p class=\"wp-block-paragraph\"><em>Omnichannel is the ability to meet customer needs at any time and across all available consumption channels. To do this, it involves multiplying distribution channels, including digital and delivery, to effectively reach customers wherever they are. <\/em><\/p>\n<cite><strong>Antoine Rabin, Co-Founder &#038; VP Sales DOOD<\/strong><\/cite><\/blockquote>\n\n<h2 class=\"wp-block-heading has-large-font-size\">The Growing Importance of Omnichannel<\/h2>\n\n<p class=\"wp-block-paragraph\">Over the years, omnichannel has become a major issue for restaurateurs. Changes in lifestyles, such as the rise of remote work, have altered consumption habits, prompting businesses to rethink their approach. Moreover, the digital boom has transformed how customers search for and interact with restaurants. Today, it is essential for restaurateurs to adapt to these new realities by developing an omnichannel presence.   <\/p>\n\n<h2 class=\"wp-block-heading has-large-font-size\">The Benefits of Omnichannel<\/h2>\n\n<p class=\"wp-block-paragraph\">Working on their omnichannel offers numerous advantages to restaurateurs. By expanding their reach and facilitating access to their services, they can reach a broader audience and retain their clientele. Moreover, by integrating delivery into their offering, they meet a growing demand and remain competitive in an ever-evolving market.  <\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>It&#8217;s mandatory! From the start, the model was designed to evolve. Today, all our competitors are gone, we are the last ones, because we have evolved the model. And those who only stay stagnant can survive, that&#8217;s not the point. But they deprive themselves of additional revenue that is valuable in these times of inflation, rising rents, and everything that comes with it.    <\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>\u2013 Rapha\u00ebl Roques, Co-Founder Food Lab<\/strong><\/p>\n<\/blockquote>\n<\/blockquote>\n\n<h2 class=\"wp-block-heading has-large-font-size\">FHT Conference Replay<\/h2>\n\n<p class=\"wp-block-paragraph\">Relive the FHT 2024 conference on omnichannel as a growth lever for restaurateurs, hosted by four key industry players: Marion Hatt (General Manager o<a href=\"https:\/\/www.uber.com\/fr\/fr\/business\/?uclick_id=0ff0e890-9ec0-4e35-87c7-721b321b99cf\" target=\"_blank\" rel=\"noopener\">f Uber Direct<\/a>), Antoine Rabin (Co-Founder and VP Sales), Adrien De Schromp\u00e9 (Co-Founder <a href=\"https:\/\/matsuri.fr\/fr\" target=\"_blank\" rel=\"noopener\">Matsuri<\/a>) and Rapha\u00ebl Roques (Co-Founder<a href=\"https:\/\/www.foodlab-france.com\/\" target=\"_blank\" rel=\"noopener\"> Food Lab<\/a>). During this session, each speaker shared their experiences on omnichannel in the restaurant landscape. Discover how they explored the challenges and opportunities related to diversifying distribution channels, as well as winning strategies to thrive in an ever\u2011changing environment.  <\/p>\n\n<p class=\"has-vivid-red-color has-text-color has-link-color wp-elements-c9365267f914bd71ea50e5e539e3962b wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading has-large-font-size\">Learn more<\/h2>\n\n<p class=\"wp-block-paragraph\">If this testimonial has sparked your interest in learning more about our solutions, get in touch via the link in the box.<\/p>\n\n<section class=\"media\">\n            <a class=\"media__wrapper\" href=\"https:\/\/www.dood.com\/en\/book-a-demo\/\" title=\"Book a demo\" aria-label=\"Book a demo\" target=\"\">            <img decoding=\"async\" width=\"676\" height=\"358\" src=\"https:\/\/www.dood.com\/wp-content\/uploads\/2023\/03\/CTA-Demande-de-demo-768x407-1-1.png\" class=\"media__img\" alt=\"demander une d\u00e9mo pour b\u00e9n\u00e9ficier de nos solutions pour vous accompagner dans l&#039;offre click and collect de votre restaurant\" loading=\"lazy\" srcset=\"https:\/\/www.dood.com\/wp-content\/uploads\/2023\/03\/CTA-Demande-de-demo-768x407-1-1.png 676w, https:\/\/www.dood.com\/wp-content\/uploads\/2023\/03\/CTA-Demande-de-demo-768x407-1-1-300x159.png 300w, https:\/\/www.dood.com\/wp-content\/uploads\/2023\/03\/CTA-Demande-de-demo-768x407-1-1-127x67.png 127w, https:\/\/www.dood.com\/wp-content\/uploads\/2023\/03\/CTA-Demande-de-demo-768x407-1-1-72x38.png 72w\" sizes=\"auto, (max-width: 676px) 100vw, 676px\" \/>        <\/a>                   \n\n<\/section>","protected":false},"excerpt":{"rendered":"<p>In a world where consumer behaviors are constantly evolving and competition is fierce, restaurant operators must continuously innovate to stay competitive.<\/p>\n","protected":false},"author":4,"featured_media":15012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-16548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/posts\/16548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/comments?post=16548"}],"version-history":[{"count":5,"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/posts\/16548\/revisions"}],"predecessor-version":[{"id":16555,"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/posts\/16548\/revisions\/16555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/media\/15012"}],"wp:attachment":[{"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/media?parent=16548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/categories?post=16548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/tags?post=16548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}