Ma\u00ebl Barth, CEO of Jour, shared an unfiltered testimony about the brand’s challenges in building an omnichannel experience.<\/p>\n
A pioneer of healthy food in France, the network with 35 owned and franchised locations, has been digitalized since 2018.<\/p>\n
A strategy that now showcases a mastered digital ecosystem: click and collect and direct delivery, in\u2011store ordering kiosks and soon a digital B2B catering offering. All is accompanied by a new loyalty program designed with ZEROSIX. <\/p>\n
These remarks were collected during our first Business Talk held on June 28 in Paris. It was a discussion organized around two round tables, with guests including Ma\u00ebl Barth and Frank Delafon for Food Society. Frank Delafon’s testimony can be found here<\/a>. <\/p>\n Jour builds its digital strategy through a \u201clayered\u201d approach. This allows creating a coherent omnichannel brand. Multiply channels to multiply sales opportunities. <\/p>\n \u00ab We use the image of the mille\u2011feuille where we multiply the sales layers so that in the end we manage to generate the highest revenue per restaurant. The first layer is the physical restaurant. I am a customer, I pass by, I come in. The second layer is click and collect. Then the third, delivery platforms. And finally, the fourth layer, direct delivery. We thus build a hybrid format where we multiply the ordering channels. \u00bb<\/p>\nA layered omnichannel strategy<\/h2>\n
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