{"id":16542,"date":"2024-02-27T14:59:25","date_gmt":"2024-02-27T13:59:25","guid":{"rendered":"https:\/\/www.dood.com\/blog\/nki-sushi-fidelisation\/"},"modified":"2026-05-21T00:07:29","modified_gmt":"2026-05-20T22:07:29","slug":"nki-sushi-fidelisation","status":"publish","type":"post","link":"https:\/\/www.dood.com\/en\/blog\/nki-sushi-fidelisation\/","title":{"rendered":"Testimonial: NKI Sushi x DOOD x Hey Pongo"},"content":{"rendered":"<h1>How the NKI Sushi network increased its revenue through loyalty?<\/h1>\n<p>The NKI Sushi franchise, at the heart of dynamic dining, is experiencing rapid growth. This expansion stems from an ingenious recipe combining unique flavors with a customer loyalty strategy through digitalization. <\/p>\n<p>NKI Sushi <strong>boosted its revenue by improving the customer experience and loyalty<\/strong>. Two key tools played a major role: DOOD, an online ordering solution, and <strong>Hey Pongo<\/strong>, a loyalty solution. <\/p>\n<h2>NKI Sushi, the Nikkei restaurant network<\/h2>\n<p>Founded in 2007 in southeastern France, the <strong>NKI Sushi<\/strong> network has attracted fans of Nikkei\u2011inspired Japanese cuisine by marrying the delicate flavors of Japan with the refined exoticism of Peru. In 2020, the brand adopted the <strong>franchise model<\/strong>, leading to rapid expansion. By the end of 2023, NKI Sushi had 13 locations, with three new sites planned for the first quarter of 2024.  <\/p>\n<h2>Digitalization at the heart of NKI Sushi&#8217;s strategy<\/h2>\n<h3>A multichannel ordering journey<\/h3>\n<p>NKI Sushi chose the <strong>DOOD solution to offer various ordering journeys<\/strong>, such as <a href=\"https:\/\/www.dood.com\/solution-click-and-collect-commercants-restaurants\/\">takeaway <\/a>and <a href=\"https:\/\/www.dood.com\/service-livraison-restaurants\/\" target=\"_blank\" rel=\"noopener\">delivery<\/a>, to its customers. This ensures efficient harmonization, guaranteeing a smooth user experience with total unification of customer data. <\/p>\n<blockquote>\n<p>The implementation of the delivery service and takeaway was primarily aimed at making the customer journey simpler. The number one goal was truly to simplify the customer&#8217;s life, ease their journey, and simplify our task. <\/p>\n<footer><cite>Iman Raji, Head of Development and Network Coordination, NKI Sushi<\/cite><\/footer>\n<\/blockquote>\n<h3>Simplified operations for franchisees<\/h3>\n<p><strong>DOOD was selected to simplify operational management at NKI Sushi<\/strong> The transition to the DOOD marketplace provides easy access to flexible settings, thus facilitating the customer journey and improving operational life for both the network head and franchisees.<\/p>\n<p>Each franchisee can adjust the settings of their outlet, such as hours and orders, while monitoring key performance indicators. This grants autonomy to franchisees and helps streamline overall site and marketplace management. <\/p>\n<blockquote>\n<p>Previously, when a franchisee encountered a problem, the process involved sending an email to the developer. It wasn&#8217;t responsive. Now, the franchisee can simply send us a message, we resolve it together, or they can directly access their dashboard to immediately fix the issue. This has simplified the life of the franchisee and their managers.   <\/p>\n<footer><cite>Iman Raji, Head of Development and Network Coordination, NKI Sushi<\/cite><\/footer>\n<\/blockquote>\n<h3>Interconnection, the number one criterion<\/h3>\n<p>NKI Sushi&#8217;s digital ecosystem relies on the interconnection of several tools: DOOD (ordering solution), Hey Pongo (loyalty solution), Zelty (POS system) and Tabesto (order kiosks).<\/p>\n<p>This selection of interconnected tools aims to provide customers with a unique and seamless journey. The convergence of these solutions aligns perfectly with NKI Sushi&#8217;s vision focused on continuous optimization of its operations. <\/p>\n<p><a href=\"https:\/\/nkisushi.marketplace.dood.com\/fr\/shops\" target=\"_blank\" rel=\"noopener\"><br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.dood.com\/wp-content\/uploads\/2024\/02\/Mockup_Webapp_NKI-151x300.png\" sizes=\"auto, (max-width: 151px) 100vw, 151px\" srcset=\"https:\/\/www.dood.com\/wp-content\/uploads\/2024\/02\/Mockup_Webapp_NKI-151x300.png 151w, https:\/\/www.dood.com\/wp-content\/uploads\/2024\/02\/Mockup_Webapp_NKI-516x1024.png 516w, https:\/\/www.dood.com\/wp-content\/uploads\/2024\/02\/Mockup_Webapp_NKI-768x1525.png 768w, https:\/\/www.dood.com\/wp-content\/uploads\/2024\/02\/Mockup_Webapp_NKI-774x1536.png 774w, https:\/\/www.dood.com\/wp-content\/uploads\/2024\/02\/Mockup_Webapp_NKI-1031x2048.png 1031w\" alt=\"\" width=\"151\" height=\"300\"> <\/a><\/p>\n<blockquote>\n<p>We generally favor tools that are integrated with each other, offering the possibility of seamless integration. Currently, our POS system, Zelty, is perfectly integrated with Hey Pongo, and with other point\u2011of\u2011sale management solutions. Our goal is truly to ensure harmonious interconnection among all our software.  <\/p>\n<footer><cite>Iman Raji, Head of Development and Network Coordination, NKI Sushi<\/cite><\/footer>\n<\/blockquote>\n<p>However, the DOOD solution is only one link in this chain.<\/p>\n<h2>DOOD and Hey Pongo Integration: Data harmonization as the key to loyalty<\/h2>\n<h3>Unified customer data<\/h3>\n<p>Previously, customer data could be duplicated between the POS system, the ordering solution, and loyalty accounts. The integration of DOOD and Hey Pongo aimed to solve this major issue. Thus, the customer journey was simplified, and customer data was harmonized across the different ordering journeys thanks to the combination of DOOD and Hey Pongo. The customer experience is now easy: the order is placed in a few clicks and information is entered only once, which promotes long\u2011term loyalty.   <\/p>\n<blockquote>\n<p>On our old site, client identification was not systematic. They were only recognized in our outlets through the POS system, without any link between that system, the loyalty account, and the client profile. Sometimes the same client, with the same phone number, had two separate accounts. The major challenge was therefore to centralize this data, interconnect it globally. Our top priority was to simplify the client&#8217;s life, by easing their journey and simplifying the associated steps.    <\/p>\n<footer><cite>Iman Raji, Head of Development and Network Coordination, NKI Sushi<\/cite><\/footer>\n<\/blockquote>\n<h3>Offer personalization<\/h3>\n<p>When taking an order, the information collected by DOOD is then leveraged within the Hey Pongo loyalty programs. The integration allowed NKI Sushi to collect and harmonize data at every stage of the sale across all journeys. From there, it is possible to personalize offers based on purchasing habits, thereby rewarding loyal customers with rewards.  <\/p>\n<blockquote>\n<p>The client will have a rewarding and personalized experience, feeling followed and recognized at each step. We have an in\u2011depth knowledge of their preferences and choices, whether during their visits and cash\u2011register orders, where they will be instantly identified. We will present them with personalized offers and take into account the points they have accumulated in our loyalty program. This recognition and appreciation of the client also continues on our website, where they simply need to enter their phone number for us to instantly recognize them.   <\/p>\n<footer><cite>Iman Raji, Head of Development and Network Coordination, NKI Sushi<\/cite><\/footer>\n<\/blockquote>\n<p>This integration provides franchisees with valuable access to information on their customers&#8217; buying behavior, facilitating decision\u2011making and adjustment of their marketing strategies.<\/p>\n<h3>Enhanced loyalty<\/h3>\n<p>The loyalty program structure was thoughtfully designed with incentive tiers. With Hey Pongo, one euro equals one loyalty point. Customer rewards are therefore easier to reach, encouraging the client to return more regularly and ultimately increasing revenue. Loyalty strategy is thus a key issue at the heart of NKI Sushi&#8217;s development.   <\/p>\n<blockquote>\n<p>Before working with Pongo, it really took time to accumulate points and reach the \u20ac5 reward, whereas today we have created tiers that will encourage the client to come.<\/p>\n<footer><cite>Iman Raji, Head of Development and Network Coordination, NKI Sushi<\/cite><\/footer>\n<\/blockquote>\n<h2>Hey Pongo, to retain as many customers as possible<\/h2>\n<p><b>NKI Sush<\/b>i chose<a href=\"https:\/\/heypongo.com\/\" target=\"_blank\" rel=\"noopener\"> Hey Pongo <\/a><b>to retain its customers <\/b>and get them to return as much as possible using powerful marketing levers. Hey Pongo tools are integrated with DOOD: each ordering client can join the loyalty program, common across all other sales channels. NKI Sushi can thus centralize its customer data and generate a substantial base for marketing actions, also managed from Hey Pongo.  <\/p>\n<blockquote>\n<p>With Hey Pongo, regardless of the sales channel (cash register, ordering kiosk, delivery), the client is recognized and feels valued. They can accumulate points, receive offers\u2026 There is truly a recognition of the client that encourages them to return to us. <\/p>\n<footer><cite>Iman Raji, Head of Development and Network Coordination, NKI Sushi<\/cite><\/footer>\n<\/blockquote>\n<h3>Results in numbers:<\/h3>\n<ul>\n<li><strong>25,000 customers<\/strong> are in the NKI Sushi loyalty program;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">3,600 customers have already redeemed a reward;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">These customers have an average basket size about<strong> 10%<\/strong> higher than others;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">They make<strong> 4.4 visits<\/strong> on average (versus 1.5 visits for non\u2011loyal customers);<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">They make a purchase every <strong>19 days<\/strong> (versus one every<strong> 25 days <\/strong>for non\u2011loyal customers).<\/li>\n<\/ul>\n<h3>SMS campaigns and Review boost<\/h3>\n<p>In addition to the loyalty program, Hey Pongo enables activating a client base with several powerful marketing levers in the hands of franchises: the<b> Google review boost <\/b>and<b> SMS campaigns for off\u2011peak day<\/b>s.<\/p>\n<p>For the Google review boost, NKI Sushi set up a gift wheel to share with all its customers. The gamified journey encourages leaving a Google review before spinning the wheel, which effectively increases its reviews and average rating in a very short time. <\/p>\n<p>For SMS campaigns, NKI Sushi sends a promotion to its entire client base to offer a duo box at a favorable price. Targeted on Tuesday, these campaigns allow franchisees to fill their dining room on a day traditionally quieter than others, to balance their client flow. <\/p>\n<blockquote>\n<p>We use SMS for all outlets once a week. On Tuesday, which is a slightly slower day, we have our duo box offer for all franchisees. Then, on Friday, two franchisees set up SMS for a promotion on another box.  <\/p>\n<footer><cite>Iman Raji, Head of Development and Network Coordination, NKI Sushi<\/cite><\/footer>\n<\/blockquote>\n<p>The growth of NKI Sushi is the result of a thoughtful strategy and smart use of digital solutions. The interconnection between DOOD and Hey Pongo has opened new perspectives, providing the franchise with greater agility and a deeper understanding of its customers.<br \/>With a view to continuing the improvement of the customer experience and maximizing growth opportunities, NKI Sushi also plans to implement targeted email campaigns. This next step is in line with the brand&#8217;s strategy to fully exploit customer data.  <\/p>\n<h2>Learn more<\/h2>\n<p>If this testimonial has sparked your interest in learning more about our solutions, get in touch via the link in the box.<\/p><\/p>\n\n<section class=\"media\">\n            <a class=\"media__wrapper\" href=\"https:\/\/www.dood.com\/en\/book-a-demo\/\" title=\"Book a demo\" aria-label=\"Book a demo\" target=\"\">            <img decoding=\"async\" width=\"676\" height=\"358\" src=\"https:\/\/www.dood.com\/wp-content\/uploads\/2023\/03\/CTA-Demande-de-demo-768x407-1-1.png\" class=\"media__img\" alt=\"demander une d\u00e9mo pour b\u00e9n\u00e9ficier de nos solutions pour vous accompagner dans l&#039;offre click and collect de votre restaurant\" loading=\"lazy\" srcset=\"https:\/\/www.dood.com\/wp-content\/uploads\/2023\/03\/CTA-Demande-de-demo-768x407-1-1.png 676w, https:\/\/www.dood.com\/wp-content\/uploads\/2023\/03\/CTA-Demande-de-demo-768x407-1-1-300x159.png 300w, https:\/\/www.dood.com\/wp-content\/uploads\/2023\/03\/CTA-Demande-de-demo-768x407-1-1-127x67.png 127w, https:\/\/www.dood.com\/wp-content\/uploads\/2023\/03\/CTA-Demande-de-demo-768x407-1-1-72x38.png 72w\" sizes=\"auto, (max-width: 676px) 100vw, 676px\" \/>        <\/a>                   \n\n<\/section>","protected":false},"excerpt":{"rendered":"<p>How the NKI Sushi network increased its revenue through loyalty? The NKI Sushi franchise, at the heart of dynamic dining, is experiencing rapid growth. This expansion stems from an ingenious recipe combining unique flavors with a customer loyalty strategy through digitalization. NKI Sushi boosted its revenue by improving the customer experience and loyalty. Two key [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[106],"tags":[118],"class_list":["post-16542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","tag-success-stories"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/posts\/16542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/comments?post=16542"}],"version-history":[{"count":1,"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/posts\/16542\/revisions"}],"predecessor-version":[{"id":16543,"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/posts\/16542\/revisions\/16543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/media\/15222"}],"wp:attachment":[{"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/media?parent=16542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/categories?post=16542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/tags?post=16542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}