{"id":16538,"date":"2025-06-03T16:34:46","date_gmt":"2025-06-03T14:34:46","guid":{"rendered":"https:\/\/www.dood.com\/blog\/testimonial-jules-john-dood\/"},"modified":"2026-05-20T23:35:36","modified_gmt":"2026-05-20T21:35:36","slug":"testimonial-jules-john-dood","status":"publish","type":"post","link":"https:\/\/www.dood.com\/en\/blog\/testimonial-jules-john-dood\/","title":{"rendered":"Jules & John Testimonial: A Strategic Digitalization to Balance Operational Performance and Customer Experience"},"content":{"rendered":"\n

<\/p>\n\n

In a context where commercial catering faces pressure on its margins and evolving customer expectations, the digitization of the customer experience <\/a>is a strategic performance lever<\/strong>.<\/p>\n\n

Many brands have understood the opportunity to adopt digital solutions to streamline their operations, improve customer loyalty and better control their direct sales channels. Among them, Jules & John<\/strong>, a hybrid concept combining fast food and bakery, chose the DOOD solution. A strategic digitization to reconcile operational performance and customer experience<\/strong>. Indeed, the brand focuses on developing its own channels: \u201conline\u201d with Click and Collect and Direct Delivery, and \u201con\u2011site\u201d with the migration of its ordering kiosks to the DOOD solution. <\/p>\n\n

G\u00e9ry Florin<\/strong>, Brand Director at Jules & John<\/a>, shares the challenges and his feedback on the integration of DOOD in the network\u2019s 29 points of sale. <\/p>\n\n

Jules & John, a brand committed to quality<\/strong><\/strong><\/strong><\/h2>\n\n

Jules & John is above all a unique concep<\/strong>t born within the Crescendo Restauration Group. It offers homemade burgers, on\u2011site baked bread, and a strong promise of freshness and quality. <\/p>\n\n

G\u00e9ry Florin : \u201cJules & John is a unique concept that brings together restaurant and bakery under one roof. Today, we have 29 locations in France, and the adventure contin <\/em>ues !”<\/em><\/strong><\/p>\n\n

And to continue this adventure, the brand decided to invest in technological innovation for optimizing the customer experience and operational flows<\/strong>, through high\u2011performing digital solutions.<\/p>\n\n

A strategic rollout of digital ordering<\/strong><\/h2>\n\n

G\u00e9ry Florin: \u201cWe integrated DOOD two years ago, first with Click & Collect and delivery. Gradually, we equipped our restaurants with kiosks using their Kiosk solution.\u201d<\/em><\/strong><\/p>\n\n

Like many brands, Jules & John began its digitization by implementing click & collec<\/strong>t. The goal was to offer more convenience to customers, streamline ordering, and regain control of a profitable sales channel<\/strong>. After testing a solution, the brand chose the DOOD solution in 2023. <\/p>\n\n

First, the brand\u2019s 29 locations were rolled out with click and collect and direct delivery (with Uber Direct integration). Then, the brand gradually deployed DOOD Kiosk<\/strong> ordering kiosks in its establishments.<\/p>\n\n

This gradual approach, coupled with strong collaboration with field teams, enabled a smooth adoption of the solution across the entire network<\/strong>. Both for customers who saw their online and on\u2011site ordering experience evolve, and for Jules & John teams who quickly embraced the tool. The brand\u2019s challenge remains high to secure field\u2011team buy\u2011in and migration to a new technology solution. <\/p>\n\n

The choice of DOOD was based on its ability to interface with existing tools<\/strong>: the TCPOS POS system and the loyalty program operated by Como.<\/p>\n\n

\n

G\u00e9ry Florin: \u201cIt\u2019s thanks to the Zucchetti teams, who manage our TCPOS POS solution, that we discovered DOOD.\u201d<\/em><\/strong><\/p>\n<\/blockquote>\n\n

DOOD integrates with the market\u2019s main tools: POS, loyalty, payment, delivery,<\/strong> thus facilitating deployment in complex environments. This interoperability is a strength highlighted by multi\u2011site restaurant operators, as it enables a smooth transition<\/strong> without disrupting existing operational processes and technical choices. <\/p>\n\n

Tangible impacts on network performance<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n

The 4 objectives of Jules & John with DOOD:<\/strong><\/p>\n\n

A smooth Click & Collect, connected to loyalty and direct delivery<\/strong><\/h3>\n\n

G\u00e9ry Florin: \u201cOffer a simple, smooth Click & Collect, connected to our loyalty program and Uber Direct. This allows us to reduce our dependence on delivery platforms.\u201d<\/em><\/strong><\/p>\n\n

Result: a better online ordering experience<\/strong> that meets customer expectations, often shaped by habits formed on delivery platforms. A better contro<\/strong>l of customer loyalty through a 360\u00b0 view, online and on\u2011site, regardless of the customer touchpoint. <\/p>\n\n

Accelerated service at point of sale<\/strong><\/h3>\n\n

G\u00e9ry Florin : \u201cAccelerate service by reducing checkout wait times thanks to the kiosks.\u201d<\/strong><\/em><\/p>\n\n

A key challenge for the brand, which offers a make\u2011your\u2011own burgers and salads offering and a self\u2011service model with trays. The kiosks provide an alternative to counter ordering to split the queues, while playing the same upsell role as a cashier staff member. <\/p>\n\n

Result: a higher customer satisfaction<\/strong> during a sensitive consumption moment, customers who take the necessary time, service lines that progress at the right pace and cashier teams relieved<\/strong> of flow pressure.<\/p>\n\n

An increased average ticket thanks to suggestions<\/strong><\/h3>\n\n

G\u00e9ry Florin : \u201cOptimize our average ticket by suggesting attractive offers at the time of ordering.\u201d<\/p>\n\n

The DOOD digital ordering provides the opportunity to activate various promotional levers according to the brand\u2019s commercial needs. Whether through suggestions during ordering, highlighted promotional offers, or promo codes to use at checkout. <\/p>\n\n

Result: automated additional sales and measurable.<\/strong><\/p>\n\n

Clear objectives, concrete results<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n
\n

G\u00e9ry Florin : \u201cWe have clearly gained fluidity at checkout and we recruit more customers into our loyalty program. We also encourage our customers to use Click & Collect more for added convenience.\u201d<\/em><\/strong><\/p>\n<\/blockquote>\n\n

In a sector where productivity per m\u00b2 is key<\/strong>, every digital touchpoint becomes a lever of profitability and efficiency.<\/p>\n\n

The market confirms: digital brands perform bette<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n

According to Food Service Vision (2024), restaurant brands that have implemented omnichannel solutions see their revenue grow on average by 15 to 20% per year on digital channels<\/strong>. Digital is no longer just a \u201cnice to have\u201d. It is a business accelerator.<\/strong> <\/p>\n\n

Uhuman and effective collaboration<\/strong><\/h2>\n\n

G\u00e9ry Florin: \u201cCollaboration with DOOD is dynamic, responsive and friendly! We work hand in hand with their teams to continuously improve the solution and adapt to our customers\u2019 expectations. It\u2019s a great partnership.\u201d<\/em><\/strong><\/p>\n\n

A close relationship that makes the difference in a transformation project. DOOD\u2019s strength lies in its evolving tool<\/strong>, constantly refined thanks to field feedback and the value an upgrade can bring to its customers. This approach allows addressing the real challenges of restaurateurs, with agility and efficiency<\/strong>. <\/p>\n\n

You too, switch to digital speed<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n

Are you a restaurant brand, group or chain looking for a reliable, integrated and high\u2011performing digital<\/strong> solution? Jules & John\u2019s experience with DOOD shows that it is possible to digitize your customer journey while staying true to your values and expertise. <\/p>\n\n

Join the brands that choose useful digital, in the service of performance and customer satisfaction.<\/strong><\/p>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

G\u00e9ry Florin, Brand Director at Jules & John, shares his experience with the integration of DOOD across their network of 29 locations<\/p>\n","protected":false},"author":7,"featured_media":16457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[112,106],"tags":[118],"class_list":["post-16538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-success-stories","tag-success-stories"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/posts\/16538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/comments?post=16538"}],"version-history":[{"count":1,"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/posts\/16538\/revisions"}],"predecessor-version":[{"id":16539,"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/posts\/16538\/revisions\/16539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/media\/16457"}],"wp:attachment":[{"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/media?parent=16538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/categories?post=16538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/tags?post=16538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Better recruitment to the loyalty program<\/strong><\/h3>\n\n

G\u00e9ry Florin: \u201cImprove the recruitment of our customers to our loyalty program.\u201d<\/em><\/strong><\/p>\n\n

Thanks to the integration of the loyalty program into online digital journeys and on\u2011site kiosks, Jules & John offers omnichannel loyalty. The customer can accumulate and use points regardless of the purchase channel. This customer behavior becomes a standard in dining and enables brands to more easily recruit customers to this multi\u2011channel promise. <\/p>\n\n

Result: an enriched CRM database<\/strong>, a direct communication channel<\/strong> with the customer and the ability to activate more effective marketing campaigns.<\/a><\/p>\n\n