{"id":12808,"date":"2023-03-29T13:42:32","date_gmt":"2023-03-29T11:42:32","guid":{"rendered":"https:\/\/www.dood.com\/blog\/click-and-collect-figures-for-france\/"},"modified":"2024-09-30T19:44:18","modified_gmt":"2024-09-30T17:44:18","slug":"click-and-collect-figures-for-france","status":"publish","type":"post","link":"https:\/\/www.dood.com\/en\/blog\/click-and-collect-figures-for-france\/","title":{"rendered":"Click and collect: figures for France"},"content":{"rendered":"\n

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The click and collect solution<\/a> boom in France began in 2015, in the major retailers. Since 2017, this new sales channel has been appearing at local retailers. <\/strong><\/p>\n\n

There are no fewer than 237,000 catering establishments in France, 110,000 of which offer a takeaway service. But still too few establishments have gone digital, and still use traditional, time-consuming ordering systems<\/a>, such as the telephone.<\/p>\n\n

To satisfy a connected and demanding clientele, these establishments have to adapt to new consumer behaviors and commit to digitalization<\/a>.<\/p>\n\n

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How does Click and Collect work?<\/h3>\n\n

As food shopping habits become increasingly digital, retailers are offering sales channels that complement in-store purchases. Click and Collect allows you to buy online, and pick up your products in-store at a collection point. Payment is made online, and the customer chooses the day and time of collection, simplifying organization.<\/p>\n\n

On the merchant side, orders are received directly into the internal management system. Online payment facilitates transactions, and everything is integrated into the cash register system. This solution is becoming increasingly common in the restaurant and convenience retail sectors. They offer customers a digital shopping experience, while maintaining physical contact in-store.<\/p>\n\n

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What are the advantages of Click and Collect for restaurants and retailers?<\/h3>\n\n

Click and collect is a sales solution more than suited to food entrepreneurs. In recent years, the French have increasingly turned to delivery services for restaurants<\/a> and takeaways. Eating good food at home, ordered directly over the Internet, made easy with Click and Collect. Pre-ordering allows you to limit waiting time on site, but also to plan your pick-up time. If customers want to plan a lunch in 2 days’ time, or order pizzas from home the day before, everything is made easier thanks to the online store. In-store pick-up has the advantage of maintaining physical contact<\/strong> with the customer, who comes into the store to collect his or her products.<\/p>\n\n

What’s more, having your own Click and Collect online store<\/a> means you can increase your profile and visibility in your catchment area. Online shopping is now a way of life for the French, and when they’re looking for you on the Internet, your online store is the place to discover your products.<\/p>\n\n

Your customers know you. The Click and Collect store is a complementary way of staying in touch with your increasingly connected customers,<\/strong> who also want to enjoy your products from a distance. Online sales go very well with physical sales.<\/p>\n\n

With this approach, you’ll increase the appeal of your establishment to your customers<\/a>, and foster customer loyalty<\/a>.<\/p>\n\n

Finally, the advantage of integrating a Click and Collect solution directly into your restaurant or store management system is the ability to manage product inventories<\/strong>. Updates are made automatically, simplifying overall in-store management.<\/p>\n\n

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Catering and digitalization in France<\/strong><\/h3>\n\n

81%<\/strong> of French people already use digital channels to consume (across all sectors), and this trend is even more marked in the foodservice sector.<\/p>\n\n

3.3 billion\u20ac<\/strong> is the weight of click and collect in the French foodservice sector, i.e. 5%.<\/p>\n\n

15%<\/strong> of online orders are restaurant-related between 2018 and 2019<\/p>\n\n

85%<\/strong> of French people have already used takeaway sales, including 12% via a click-and-collect service such as DOOD.<\/p>\n\n

77%<\/strong> of restaurateurs believe that a lack of customers is holding them back, and many of them have not yet implemented a digital transformation.<\/p>\n\n

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Data on click and collect in France<\/strong><\/h3>\n\n

+51%<\/strong> growth between 2018 and 2019 for click and collect, as retailers gradually transform into e-tailers<\/a><\/p>\n\n

40%<\/strong> of customers who pick up an order say they have bought other products on the spot (this is called up-selling or cross-selling).<\/p>\n\n

+20% increase in average basket due to online ordering, of the order of 15% for lunch and 25% for dinner <\/strong><\/p>\n\n

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Delivery VS takeaway<\/h3>\n\n

57%<\/strong> is the market share of takeaway sales, the big winner over delivery, which accounts for 43% of orders.<\/p>\n\n

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What about click and collect during confinement?<\/h3>\n\n

17.5m<\/strong> French people have already used online ordering (click & collect or delivery) during confinement, and this trend looks set to continue.<\/p>\n\n

68%<\/strong> of them expect to maintain their consumption habits after the pandemic. Uses will remain, and businesses that have taken advantage of the crisis to go digital will be at an advantage.<\/p>\n\n

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Online ordering trends and market<\/h3>\n\n

5 years of<\/strong> acceleration on the issue of digitalizing convenience stores in 2020, and all in the space of 5 months. Containment is the main gas pedal. <\/p>\n\n

70%<\/strong> of consumers will be shopping online by 2025. Digital uses in a digitalized economy!<\/p>\n\n

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What are the figures for DOOD in 2020?<\/strong><\/h3>\n\n

+2000%<\/strong> is the increase in the number of users on our platform in 2020, i.e. more than 280,000 active users!<\/p>\n\n

36\u20ac<\/strong> is the average evening shopping basket recorded on dood.com, versus 25\u20ac for lunch, a difference of +44%. In the evening, consumers have more time and order for the family.<\/p>\n\n

41\u20ac<\/strong> is the average delivery basket recorded on dood.com versus 28\u20ac for click and collect, a difference of +28%.<\/p>\n\n

91%<\/strong> of delivery orders are placed in the evening.<\/p>\n\n

69%<\/strong> of click and collect orders are placed at lunchtime.<\/p>\n\n

Sources: Dood.com, INSEE, Statista, NPDGroup, Snacking.fr, Think with Google, FEVAD and M\u00e9diam\u00e9trie.<\/em><\/p>\n\n

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DOOD, the digital partner for local businesses<\/h3>\n\n

DOOD supports you in your online sales strategy. Expand your business by enabling connected customers to buy your products directly online. They come into the store at the time they want to pick up their order, and you offer them an omnichannel experience. <\/p>\n\n

Your business goes beyond the walls of your establishment, and you stay in touch with your customers. Online and at home, takeaway sales are an essential complement to your business.<\/p>\n\n

DOOD gives you the right tools to develop your business. <\/strong><\/p>\n\n

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How do you set up click and collect with DOOD?<\/strong><\/h3>\n\n

Launch Click and Collect with ease, thanks to our all-in-one platform. DOOD develops your online store, in your store’s colors, so that your customers can shop online. Give them the advantage of choice. When they place their order, they can choose the time and day they wish to collect their purchases, within the times you have specified. All they have to do is come into the store to pick up their order! <\/p>\n\n

The advantage of an online store is simplicity of payment. Payment is made online, in the DOOD store, and is integrated directly into your checkout system. All payment solutions are authorized online: credit card, dematerialized restaurant vouchers, Apple Pay, Google Pay and more.<\/p>\n\n

In the catering sector, kitchens will be notified in advance of meal preparation. The restaurateur chooses his in-store pick-up slots and production capacities, to ensure a smooth flow of takeaway and in-store orders. The DOOD platform synchronizes with your internal management system to guarantee sufficient stocks of your products.<\/p>\n\n

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Benefit from our unique marketplace solution.<\/strong><\/h3>\n\n

Are you a restaurateur or shopkeeper with several establishments, a food court or have you launched a new dark kitchen concept<\/a> with several virtual brands? You need a digital solution that fully adapts to your type of business. <\/p>\n\n

DOOD has developed the first 100% customizable marketplace solution to bring together all your establishments and brands on a single proprietary site. You then offer your customers a unique experience, under your brand identity; they live your experience and no longer that of the platforms. Our solution also enables you to reclaim your customers’ data.<\/p>\n\n

Discover the full definition of a marketplace<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The click and collect solution boom in France began in 2015, in the major retailers. Since 2017, this new sales channel has been appearing at local retailers. There are no fewer than 237,000 catering establishments in France, 110,000 of which offer a takeaway service. But still too few establishments have gone digital, and still use […]<\/p>\n","protected":false},"author":1,"featured_media":238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-12808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/posts\/12808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/comments?post=12808"}],"version-history":[{"count":1,"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/posts\/12808\/revisions"}],"predecessor-version":[{"id":15328,"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/posts\/12808\/revisions\/15328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/media\/238"}],"wp:attachment":[{"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/media?parent=12808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/categories?post=12808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dood.com\/en\/wp-json\/wp\/v2\/tags?post=12808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}