Together with its partner AURES, DOOD is launching its digital ordering kiosk service. Presented at the SIRHA Lyon trade show in January 2023, this new addition to the company’s already extensive range of products for digitalizing restaurant ordering “Onsite” (order & payment at the table, digital menu, flash and collect).
A kiosk offering based on native DOOD marketplace technology
Based on its white-label marketplace technology, DOOD enables its restaurant customers to deploy a kiosk-based order-taking system quickly and efficiently.
The shopping experience is made up of the same screens as in webapp format, with a layout and interface adapted to the terminal: larger elements for improved usability on a touch screen, anonymous ordering without the need to create a customer account, automatic refresh on inactivity, etc. These are just some of the details that make for an ideal, dedicated experience.
Aimed at fast-food outlets with counter service, DOOD’s special feature is of course to offer multi-basket ordering on these same kiosks. This feature is ideally suited to the context of food courts seeking to multiply digital order-taking points. As well as dark kitchens wishing to open up to on-site ordering, as is the case at Food’Lab, the first customer to deploy this DOOD kiosk solution.
At Food’Lab, a Lyon-based dark kitchen that has already set up shop in 3 cities (Lyon, Grenoble, Nancy), 3 kiosks per site have been installed to meet the demand from customers coming to the site to order, and to accompany the seating offer that the brand is developing.
An omnichannel approach: one platform, multiple points of contact
DOOD’s strength lies in its 360° vision of digital order-taking. Using the same technology enables our restaurant customers to build an omnichannel digital ecosystem and standardize all the interfaces made available to their customers. They can then easily navigate from one consumption mode to another. For the restaurateur, back office management is centralized, with access to sales KPIs.
Why kiosks are still a good answer to operational problems…
The advantages of kiosks are numerous and can represent a relevant response to identified operational problems, often in fast-food restaurants, food courts and dark kitchens:
- Smoothing the flow: strategically placed and in the right number, order kiosks help reduce waiting times and avoid crowding, which is detrimental to the customer experience;
- Relieve congestion at traditional checkouts, especially at peak times;
- Increase the number of covers: the equation is easy, less time spent per customer and smoother flows have a direct impact on the number of covers per service;
- Responding to all types of use: multiplying the number of order-taking systems in a restaurant makes it possible to respond to different consumption habits, depending on the desires and needs of customers over whom the restaurateur has no control (knowledge of the menu, need for assistance, time constraints, level of autonomy, etc.);
- Optimization of operational organization in the dining room: order-taking, operator availability, ordering and cashing errors, transmission to the kitchen;
- Reduce staffing requirements: by empowering customers to take their own orders and pay via order terminals.
All these points help to reduce the stress experienced by teams, when retaining catering staff is vital in a context of staff shortages.
… as well as financial issues
The order terminal, like any digital order-taking system, is a sales-boosting lever worth considering.
In this way, it can better encourage additional sales. Indeed, when it comes to boosting sales, additional sales are a powerful lever. Cashiers/waiters may not have the time or inclination to push this lever during peak periods. A digital system like DOOD does it for them, effortlessly!
The automatic display of suggestions in the shopping basket, and the automatic highlighting of new products and current offers in the customer’s shopping journey, help to increase the average shopping basket. Customers are easily tempted by complementary dishes.
What’s more, the digital solution, which includes order kiosks, makes it easier to visualize the entire offering.
All this, of course, contributes to improving the customer experience.
A restaurant that offers a smooth operational process considerably improves the customer experience: no mistakes, no waiting, a frictionless experience.
After all, if customers come to a restaurant for its Food & Beverage offer, they’ll be more likely to come back if the overall experience leaves them with a good feeling. This is even truer of fast food, whose promise, as its name suggests, is to eat quickly. So if, when you place an order, this promise isn’t kept, what’s the point?
The kiosk ordering experience is fun and pleasant, with animated, touch-sensitive navigation. Customers take pleasure in discovering the richness of the menu, without fear of wasting the waiter’s time, and without pressure from subsequent customers, as can be experienced at traditional checkouts. Curiosity and indecision are no longer a problem! They also have access to a level of information, such as allergens, to help them make their choice.
Ultimately, the restaurateur offers a frictionless customer experience that will foster loyalty. Even more so if a dematerialized loyalty program is set up, available on the digital order path, as is the case with the DOOD solution.
AURES, leading partner in the manufacture and marketing of control terminals
Joining forces with AURES was an obvious choice for DOOD, which is committed to forging partnerships with the best players in each sector. For 34 years, AURES has been a major player in the technological ecosystem for all point-of-sale sectors. DOOD chose the KIOSK KRYSTAL solution, which is particularly well-suited to the foodservice market and boasts a number of recognized advantages:
- Sober and elegant: its slim, sleek design is an asset for the omnichannel customer journey and the digitization of sales areas, even when space is at a premium;
- A compact design for an optimized layout: whatever the configuration deployed, the KRYSTAL kiosk has a compact design and an extremely small footprint; this small footprint gives operators the opportunity to multiply the number of kiosks in their sales areas, improving the quality of in-store services and saving time for consumers and on-site staff alike;
- A complete package: the KRYSTAL kiosk consists of a screen (15” or 21”), a POS terminal (Verifone, Ingenico, Pax) and a scanner dedicated to reading barcodes and/or QR codes.
- Available in two versions, “countertop” and “standalone”, depending on customer configuration;
- Panel quality: its multi-touch projected capacitive touch panel (PCAP) boosts the customer experience by guaranteeing good visibility and fluid navigation, a key factor in the ordering experience.
Beyond their technical performance and ease of use, the design and look of these order terminals will reflect a modern image at the heart of a point of sale.
Integration of marketplace DOOD technology on KRYSTAL kiosks was straightforward, making it possible to envisage large-scale deployments.