DOOD integrates the white-label delivery service Uber Direct into its digital platform.
DOOD is proud to announce the integration of Uber Direct (Uber eats) into its platform to offer white-label last-mile delivery to Food & Beverage and Hospitality brands. This makes DOOD one of the first foodtech solutions to offer this service to restaurateurs and hoteliers in France.
The service has already gone live with a dozen of our customers in just 1 month of operation, with many more to come, so much so that the service echoes the challenges of delivery in the sector.
This is the case for the Jour network, a company with a pioneering mission in healthy fast casual foods, which chose DOOD to support its strategy of digitalizing its 33 outlets in France, Switzerland and Luxembourg. DOOD equips establishments with its click and collect and white-label delivery solution in partnership with Uber Direct.
The challenge of direct delivery in restaurants and hotels
As with the hotel industry and its emancipation from OTAs, direct delivery in Food & Beverage is becoming a new challenge for optimizing the profitability of this channel. And, more generally, the development of takeaway sales.
This new integrated service represents an opportunity for networks and independents to offer direct food delivery to their customers. This activity, which can complement our presence on delivery platforms, enables us to reach new customers and offer a delivery service on our own website.
And as part of a global approach to digitalizing the catering industry, direct delivery is becoming an integral part of online levers, alongside click and collect, reservations and on-the-spot ordering at the table.
A partnership with multiple benefits for the foodservice industry
Available in over 300 cities in France, Uber Direct relies on the strength of its network of Uber Eats delivery drivers. The service is aimed at players who have their own distribution channel via the DOOD solution and are looking for a partner to give them access to fast, tracked delivery. Integration with the DOOD platform is complete and seamless, from order taking to delivery tracking via SMS for the customer.
The advantages for restaurateurs are numerous, as they can capitalize on delivery orders, which can represent up to 60% of sales with click and collect (source: Food Service Vision).
Reduced by the commissions taken by delivery platforms, this sales channel, an excellent business lever, loses profitability. And therefore in appeal, both for the restaurateur and the consumer, when it is activated solely via platforms.
While direct delivery operates on a different business model, with fixed delivery prices, it represents an advantageous solution.
Above all, live delivery orders help build a virtuous omnichannel experience, since the retailer has access to customer data. Which they can then activate in a loyalty program, for example(via our partners Como, Zerosix and Pongo).
Find out more: our webinar “Live delivery: the new challenge facing the foodservice industry”.
To mark the launch, we organized a webinar with Marion Roger, General Manager Uber Direct France, to discuss the challenges of live delivery and the integration of the new Uber Direct service into our solution.