The start-up raises its2nd round of financing for 2.5 million euros from Tomcat Invest, Steva, Paris Business Angels, BFC Angels, BPI and the CIC and BNP banks.
Aiming to become the #1 partner for food business players, DOOD plans to recruit 25 people by 2022 and pursue its international expansion.
Founded by four Lyon-based entrepreneurs: Xavier Marchese (Cornerstone, CEGID), Antoine Rabin (Solware), Xavier Debbasch (Airweb) and Eric Guichard (Groupe Casino), DOOD today announces that it has raised 2.5 million euros in SEED financing from Tomcat Invest, STEVA, Paris Business Angels, BFC Angels, BPI and the CIC and BNP banks.
Launched in 2018, DOOD offers the first e-commerce, marketing and data solution for players in the commercial catering, convenience retail and CHR sectors, independents, franchises and key accounts. The company’s ambition is to help retailers go digital, and to do it well. It provides the best operational and decision-making tools for the entire commercial value chain, to boost sales and optimize profitability: online sales (click and collect, delivery, shipping), digitalization of the sales floor, internet referencing and customer loyalty. What’s more, DOOD places business intelligence at the heart of its platform, using data to accelerate food business.
All-in-one and 100% customizable, DOOD has developed a fully integrated SaaS platform available on a white-label basis. Our API technology enables us to connect our solution with third-party services and offer customized user interfaces. An expert in e-commerce and data, its “Best of Breed” solution is particularly well-suited to franchises and large-scale projects. Like Food Society (MOMA Group, Unibail), which designs the largest food halls in Europe, which DOOD is helping to roll out its digital platform for its food courts in Lyon, Paris Gaîté and Paris CNIT.
Labelled “French Tech”, the company also relies on an ecosystem of market-leading partners such as Stripe, Adyen, Edenred, Oracle, Lightspeed, Deliverect, COMO, Partoo, Stuart and Amazon.
The company is led by 4 founders with over 20 years’ experience in the development and marketing of SaaS technology solutions, giving it the expertise needed to ensure the success of the DOOD solution in food retail.
Fundraising to consolidate its leadership position
The company currently has a portfolio of over 1,500 customers and more than 850,000 users on its www.dood.com marketplace.
Its ambition is to become the n°1 partner for players in the food business.
This latest round of financing brings the total amount raised by DOOD since its creation to 5 million euros. It will enable the company to develop its data and business intelligence offering, and complement its loyalty and marketing services. But also to consolidate its platform in the online ordering and digital venue segments.
Currently with a team of twenty-five, the start-up also intends to recruit 25 new employees by 2022, mainly in sales and R&D, which is fully in-house.
Last but not least, DOOD intends to pursue its international expansion, which this year began in Morocco, Switzerland, Belgium and Canada, starting with neighboring French- and English-speaking European countries.
“The food service sector is undergoing radical change. Exchanges are of a new nature, focused on innovation and the development of strong concepts. This round of financing has demonstrated the strong attractiveness of our solution to investors, the same attractiveness that we and our teams see every day with our customers, and we’re delighted. We’re confident and impatient to embark on this new stage in our development. We’ve already embarked on a number of exciting projects, and the funds will support our determination to become the market leader in France, and to tackle the international expansion we’ve already embarked upon with confidence. We’ll also be focusing on our ambitious product roadmap and R&D.”Xavier Marchese, Founder and CEO of DOOD
Xavier Marchese, Fondateur & CEO de Dood