To allow Internet users to quickly find an establishment on its search engine, Google has set up “Google My Business”. This feature allows you to create your business profile for free, and thus to be referenced on the most used search engine in the world. So, to make sure you get the most out of this free SEO service, check out how to create a google my business profile.
All Internet users use Google My Business daily, sometimes even without knowing it. Like an old-generation directory, GMB lists all the establishments in activity, and offers visitors all the information they may need: opening hours, location, telephone number, etc. When an Internet user does a search, the The most relevant Google My Business profiles then appear at the top right of the Google results page.
The Internet has become essential in the daily life of consumers, and allows them to have a quick answer to all their questions. It is therefore essential for a company to ensure online presence, for several reasons.
The creation of a Google My Business profile allows an establishment to benefit from local referencing , thanks to Google Maps. Thus, when an Internet user types “restaurant + city” into Google, the local search will display the restaurants closest to the city indicated. An establishment that does not have a GMB file will obviously not be part of these results, and will lose visibility.
Catering is a very competitive sector, where you have to know how to stand out. The GMB profile can be a smart strategy to build a positive and attractive brand image . Thus, Internet users will have access to important information, which will directly influence their final decision: the menu, the opinions of other customers, photos of the dishes or the room, the possibility of having an order delivered or picking up an order on site. …
To fully understand the importance of creating the Google My Business profile, let’s detail some figures:
Far from replacing the website, the GMB profile should be seen as a showcase to increase the visibility of the establishment, and as a springboard to the website.
The undeniable advantage of Google My Business is to be able to bring together all the main information of an establishment to both convince the consumer and provide him with all the solutions to reach him or go there. Thus, you will be able to find on a GMB establishment profile :
This sheet is a real complement to your showcase site or merchant site that must be used.
Although you own your business, someone else may have created a Google My Business profile for your restaurant. You must therefore first check if a GMB profile is already present on Google . All you have to do is type the name of your establishment in the Google search bar. Then, two options are possible.
If you find a listing for your restaurant , first make sure that you are the owner. Then log in to your Google account and check the business listing: if it says “claim this business” or “you own this business?” then you are not officially the owner of the GMB listing.
In this case, you will have to claim ownership by clicking on the link provided. You will then receive by mail a validation code to enter in your Google My Business account.
If you are the owner of the Google My Business profile, no action is required, you then have free access to the listing, and can modify it at your convenience.
The creation of your Google My Business profile is done from the tool’s website. After logging in to your Gmail account (or after creating your account), you will need to follow a few simple steps:
Your Google My Business profile is now created, you will have to wait to receive the claim code of the listing to definitively validate its creation.
To take full advantage of the potential of Google My Business, it is important to work on optimizing your business profile . You will then have to use all the options available to optimize your Google My Business profile , so that it is recognized by the Google algorithm, and therefore well referenced. The interest is also to offer a maximum of information and interactions with visitors and customers, in order to improve the brand image of your establishment.
To do this, you can write an SEO-optimized description, detail the services offered, add photos, modify the categories, or even interact with Internet users by responding to reviews.
DOOD is now a partner of Partoo , which is itself a partner of Google My Business. Partoo is the leader in online visibility support. With DOOD, they are working to make their retail and restaurant customers visible online. So many advantages that will allow your GMB profile to improve its positioning in Google’s SERP, and attract new customers.
Manage your Google My Business profile via your DOOD platform.
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